Paid Ads & Event Collateral
Working alongside highly knowledgeable product marketers, campaign managers, and designers, I have helped produce cohesive B2B messaging for SaaS products, ads, and in-person events.
Paid Ads for Campaigns
As SUSE’s Brand Writer, I crafted compelling and customer-centric messaging for ad graphics, captions and headlines, CTAs, and A/B testing. This messaging drove traffic to gated content sites for campaign white papers, how-to guides and one-pagers, videos, and webinar sign-ups.
For campaign videos, I assisted with script ideation and reviews, caption and text overlay proofreading, and brand-focused feedback.
Paid Social Ads
Campaign Videos
Event Collateral
The Brand Team receives hundreds of event-specific design requests each year.
Requests include:
- Kiosk signage with product information
- Social media posts to drive attendance
- Bus wraps and billboards for brand awareness
For all of these requests, I would collaborate with the stakeholder and/or supply copy reviews to ensure the messaging was on brand and aligned with company style. I would also work closely with the lead designer to ensure the copy appeared in a way that was most compelling.
Below are some on-site assets I helped create.
