Web Copy
From product launch pages to website redesigns, I produce compelling web copy that drives sales and influences marketing campaigns.
Product Landing Pages
Click the buttons below to view some of the copy projects I’m most proud of.
Head Writer at Codyapp
Deemed the “company storyteller,” one of my responsibilities was to create the written story for each of Cody’s 150+ yoga and fitness plans, which included developing the overall plan story, copy for every workout in the plan, and all promotional messaging for Cody and the coach.
The copy I wrote for plan pages pages influenced subsequent project, including:
- Videography for promo videos
- Coach interview questions
- Email and sale marketing
- Photography on set
- Social media copy and imagery 🔗
Senior Marketing Writer at TCS World Travel
Part of a highly collaborative team of writers, visual designers, web developers, and program managers, I assembled the copy for expedition landing pages, which featured sightseeing activities, hotels, and destination overviews.
The copy I provided influenced subsequent trip projects, including:
- Brochure and sales flyer copy 🔗
- Fully detailed daily trip itinerary booklets
- Social media copy and imagery 🔗
- Email messaging
- Web imagery
